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Main info
Title: Barecode to alert customers to counterfeit products
Author: idbarcodeplus, posted on 19 Oct 2009
Sector: Wholesale trade services
With the aim of fully exploiting the value of Barcodes beyond point-of-sale scanning for the benefits of the businesses and community, GS1 Hong Kong has initiated BarcodePlus – the product quality and safety information portal.

Increasing cases on counterfeited goods and product recalls exposed to the market have raised concerns of the public and consumers on the choice of the right products to be purchased and the right food to be consumed. BarcodePlus, the portal which captures and extends the uniqueness and capability of Barcodes beyond retail scanning, is the first-ever one-stop product quality and safety information online platform designed for the general public and the business community to access comprehensive product information, product testing reports and certificates as well as ensure the product purchased is an authenticated and legitimate product from the brand owner or seller.
Patent: Yes
Prototype: Done
Market research: Done
Financial requirement: None
I am looking for: Sales partner to sell the idea